By CC McGurr
I’ve written fashion stories over time, but I’ve never had a chance to reflect on the years I grew up in St. Tropez, France, in the ’60s and ’70s. In retrospect, it seems that style and fashion lived there as a permanent address. White was THE choice color for the beautiful people who strolled around in various states of disrobe; tanned, slim, and happy were the accessories that went with white.
White was the epitome of glamour and sexiness as it simply magnified the inner and outer radiance people had. The famous French music producer Eddy Barclay, who used to hold court with a wide entourage of gorgeous “amis,” wore immaculate and simple white pants with light poplin dress shirts, famously always unbuttoned to show his tanned torso and gold chain. His outfits set THE tone; and in rejoice he set the standard and invented “Les Nuits Blanches” parties (The White Nights).
The theme of Les Nuits Blanches was simply a continuous celebration of life, love, and friendships on the beach, or at his gorgeous villa in St. Tropez. Guests would, of course, wear white, as it was “de rigueur,” and the mix of celebrities (Alain Delon, Brigitte Bardot, Johnny Hallyday…) and pretty, exotic people partying in unison created the “Nuits Blanches” mythology. The style? Simple, understated, sometimes eccentric. The nostalgia attached to this white fashion had little to do with name brands and expensive getups; women and men had healthy bodies, and enjoyed dancing, drinking, smoking, and tanning. White bikinis for ladies, and dress shirts for men, a little bravado, and personal details made the looks. Creating a sensuous style was where fashion was; omitting a bra, walking barefoot, not brushing your hair were style statements.
Take a chance and get personal.You can’t fake a sheer white garment.
CC McGurr is the owner of the vintage boutique Le Grand Strip
Le Grand Strip
197 Grand Street